What’s for Lunch?

As Creative Director, I spearheaded the "What’s for Lunch?" campaign, designed to spark lunchtime excitement. Through engaging visuals and relatable scenarios,
we highlighted the variety and convenience of McDonald’s menu, inviting customers to discover their perfect midday meal. Through striking visuals and authentic stories, we showcased diverse athletes pushing their limits, inviting everyone to embrace their unique journey. This campaign emphasizes the joy of choice and the delightful flavors that make every lunch break special.